Digital Marketing Freelancer in Kannur

How Can a New Website Rank on Google Quickly?

Starting a new website can be exciting. However, you may find yourself frustrated when you search for your business on Google and cannot see anything.

Many new website owners will often have this issue. We can put time into making the site look good and providing helpful content but still struggle to get it to rank. So how can we get our new website to start ranking on Google?

Firstly you need to understand that Google will need time to find, understand and assess your website. Whilst there are ways to speed up the process there is no quick way to guarantee you’ll get your website to rank on the first page.

Why Is Your New Website Struggling to Rank on Google?

Many times it is because Google hasn’t found all of your website pages. Search Engines use automated tools (known as crawlers) to find pages and understand the content. If your website pages have not been crawled and indexed by Google they won’t show in the search results. Even if your website has been indexed you’ll still need to think about having relevant content, a good user experience and enough authority to compete with others.

For example, if you open a new Bakery in your town and there are already a few well-established bakeries you may not see many customers straight away. The same applies when starting a new website.

Help Google Discover Your Website

To begin with ensure that Google can find your website. Google Search Console can be used to help you understand how your website performs in Google Search. It is free to use. Once you have verified your website, go to the Sitemaps section and add your XML Sitemap. A sitemap contains information about your important pages so Google can find them.

You can also use the URL Inspection tool to check whether individual pages are indexed. If your important pages aren’t indexed you can request them to be.

Whilst requesting pages to be indexed won’t guarantee they will be found immediately, it will help you identify any technical issues and give Google the chance to find your content.

Choose Keywords Your Customers Actually Search For

A common mistake many new website owners make is focussing on what they want to say rather than using keywords that people would actually search for. Think about what a customer would type in. If someone needs a website designer they may search for "affordable website designer in Kannur".

Whilst both are related to the same service the first will give a clearer understanding as to what they’re looking for.

Find the Right Keywords for Your Business

Before writing any page or blog take time to think about how your potential customers search on Google. What words do they use? Are they looking for information or a certain service? Are they searching for something specific to their location?

You can use tools such as Google Keyword Planner, Google Search Console and other keyword research tools to find out what keywords people are searching for.

Don’t focus on using high volume keywords. Whilst they may receive thousands of searches they may not give you the right visitors.

Focus on using keywords that relate to your content. If you are providing exactly what people are searching for you have a greater chance of attracting the right visitors and increasing your organic visibility.

Write Content People Actually Find Useful

Having the right keywords won’t be enough. You’ll need to provide helpful content.

Consider what questions your potential customers may have. Are they wanting to know about pricing? Are they comparing options? Do they want to know how something works? Or are they looking for solutions? Write blog posts and service pages that can answer these questions.

If you offer website design you could write blog posts about pricing, common mistakes and what to look for when choosing a website designer for your small business. Avoid writing multiple articles that all explain the same thing. Ensure your pages have a clear purpose and provide helpful information.

This will help your website provide information around your business whilst also giving people a reason to look further into your website.

Improve Your Website's Technical Performance

Sometimes the issue may be with your website.

If your website takes too long to load, has broken links, isn’t mobile friendly or has unclear navigation this can cause issues.

Focus on a few key areas:

Types of Social Media Content for Businesses

Page Speed

Ensure your pages are fast to load, especially on mobile devices.

Mobile Friendly

Ensure your website works on different screen sizes.

URLs

Keep your URLs short and descriptive.

Internal Links

Link to relevant pages so people and search engines can find more information.

Title Tags and Meta Descriptions

Use meaningful titles and descriptions.

HTTPS

Ensure you're using a secure connection.

Also ensure there are no duplicate pages, broken links and your website isn’t accidentally set to noindex important pages. You don’t need to fix everything at once. Focus on the issues that are stopping Google finding your website and causing issues for people.

Build Trust and Credibility for Your Website

Another issue with new websites is building up their authority.

Google will look at a number of factors to decide which pages should rank. One thing to focus on is building up quality backlinks. This means getting other websites to link to yours.

For example, a local business may be mentioned in local business directories, industry websites, local publications and trusted business blogs.

Whilst we don’t want hundreds of random backlinks, a few relevant and real backlinks can be more valuable. Ensure your business information is consistent on relevant websites. If you have local customers a Google Business Profile can be set up and maintained to improve your local visibility.

How Long Does It Take for a Website to Rank on Google?

There is no set time frame for how long it will take your website to rank on Google.

Some pages may be indexed quickly, whilst others may take longer. Depending on how competitive your keywords are, how good your website is, how relevant your content is and how much authority you have it could take months or longer to rank for competitive keywords.

Don’t just look at whether your website ranks on the first page to see if your SEO is working.

Instead look at your impressions, clicks, search queries and whether your website has been indexed. This will give you an understanding of whether your website is slowly increasing visibility.

Make Your Website Easier to Find Online

Getting your new website to rank quickly on Google isn’t about adding lots of pages or backlinks. It’s about helping Google understand what your website offers and giving people a good reason to trust it.

Fix any technical issues, use realistic keywords, add helpful content and build real relationships with relevant websites.