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Digital Marketing Freelancer in Kannur Should a New Business Focus on Organic Growth or Paid Advertising? Starting up a new business can be very exciting, however it can often be very challenging to get people to take note of your business. Even if your product is amazing, your service is incredible, and you have a website up and running, you may struggle to get customers coming into your business. Many business owners will ask themselves what is the best option? Will they invest in marketing and advertising, or grow organically via socials and free methods? Both can be effective, however it will depend on how far along your business is, how well known your brand is and how much money you are willing to spend. Often with a new business with a small budget, it is sensible to start with growing organically. This will allow you to learn about your audience, build trust and establish a solid online presence. Let’s take a look at how you can do this, Start by Building Your Social Media Presence When you’re starting out, you will likely have very little awareness amongst your potential customers. They simply won’t know who you are or what you do. Your first priority should be to build up your social media presence. You will want to look at which platforms your potential customers are using. Instagram can be great for clothing stores, restaurants, beauty services and local brands. Whereas LinkedIn may be more beneficial for professional services. But you’ll need to give a reason for people to follow your page. Post helpful content, explain your products/services, show how your business works and answer common queries. Ensure your business details, profile picture, contact details and bio are clear. Imagine if someone was to come across your business. Would they be able to tell what you offer in a few seconds? If not then you’ll want to improve your profile before looking to gain more followers. Use Reels and Short Videos to Reach New People Once you’ve got your social media profile set up you can start to post some content to introduce your business. Using reels and short videos will help people find your content even if they aren’t following you. Let’s say you’re starting a small bakery business. Instead of just posting cake photos you could post short videos showing how the cakes are made, how an order is packaged or why a certain product is unique. This will give people a better insight into what you offer but most importantly will help potential customers get to know your brand. You won’t need any expensive kit or professional videos. Often you can start with just your phone, good lighting and some clear ideas. Try different content styles, such as: Types of Social Media Content for Businesses Educational content ↗ Share useful tips related to your products or services. Behind-the-scenes videos ↗ Show how your business operates. Product demonstrations ↗ Explain how your products work or what customers can expect. Customer questions ↗ Answer common questions through short videos. Business updates ↗ Introduce new products, offers, or services. However, make sure that you aren’t posting random videos. Every post should provide some value, interest or be related to your business. Keep Your Content Consistent If you post a couple of reels and then go quiet for a few weeks it won’t help you build up a strong social media presence. You want to consistently be showing your audience your brand. You don’t have to post daily but make sure that you have a realistic content plan. For example, you could start with: Weekly Social Media Content Schedule 3 reels per week. 2 informative or product-related posts per week. Regular Instagram stories to share updates and interact with followers. This is just a starting point and will depend on what type of business you have, how much time you have etc. Also be sure to reply to comments, answer DMs, answer customer queries and engage with those who engage with your posts. Social media is a great way to build relationships with potential customers. Help People Understand Why They Should Choose Your Business Whilst getting more views and followers is great, they won’t necessarily turn into customers. They could watch 3 reels from your clothing brand, love the designs but don’t know what your prices are, how you deliver, what quality your products are or how to order. So they would move onto another brand. To increase your visibility but also help people understand your products, make sure your content helps them understand your products and feel comfortable working with you. If you offer web design services, don’t just share pretty images of websites. Explain how having a great website can help small businesses, what features you can offer and answer any questions. If you have any genuine reviews, share them. Make sure your contact details are easy to find. Add a clear link to your WhatsApp, button to message you or link to your website. The easier you make it for people to purchase, the less likely they will leave. Give Your Business More Visibility on Google Whilst using social media will help you get more people to your business, not everyone will find you via Instagram or Facebook. Some people will know exactly what they need and will search you on Google. For example, they may search for the best bakery in the area or an affordable website designer in Kannur. If you don’t appear in the right searches people are searching for, you could miss out on potential customers. This is where local SEO can help. Create a Google Business Profile (if you are eligible). Make sure all your details are accurate. Add your services, images, opening times and contact details. Ask your genuine customers to leave a review. This can help other people see what people are saying about your products/services. If you have a website, make sure it is properly optimized for SEO. Add …